Communications and engagement strategy

Our CCG is committed to good communications and engagement with our community. We believe that how we talk to local people, and how we listen to what they have to say, is central to achieving our strategic objectives.

We aim to have a real understanding of what matters to people and their communities and are able to communicate our plans and priorities in an honest, open, accessible and transparent way.

We also work with other organisations, in Bradford district and Craven, on a shared vision to enable people to be ‘happy, healthy at home’. This creates new opportunities to join up communications and engagement, and develop a different relationship with local people and communities.

Our communications and engagement strategy sets out our approach, and the principles which underpin what we do. It sets out our aims and objectives, linked to our overall priorities.

Our strategy has been developed by the communications and engagement teams, based on feedback from stakeholders, including patients and carers who have told us about how they want to be involved.

You can read our draft communications and engagement strategy here.


Involve

Involve is a group which brings together the communications, engagement and equalities teams within our CCG together with our lay member for patient and public involvement, patient participation groups (PPGs) and networks, the People’s Board and other stakeholders.

The Involve tracker is a key document for the Involve group. It is developed through the communications, engagement and equalities teams of our CCG. The Involve tracker shows what activity has happened, next steps and the expected impact or outcomes. The red/amber/green rating helps us identify where things are going well and areas that may need more focus or action.

The Involve tracker is reviewed at each governing body meeting and provides assurance that our communications, engagement and equalities work meets our objectives, achieves the requirements of the NHS constitution, and creates meaningful dialogue with local people. The tracker is presented to the governing body for information at every meeting which are usually held every two months.

You can take a look at the Involve tracker in the governing body papers which can be accessed on the governing body page of our website.


When and why we run consultations

As an NHS organisation we have statutory responsibilities to make sure that patient and public involvement gives people the chance to influence our plans, priorities and proposed changes in services.

To meet these responsibilities, we must have clear plans for involving people that show how they have influence on decisions made throughout the commissioning process.

These statutory duties are outlined in legislation:

  • the NHS Constitution – this requires us to put patients at the heart of all we do, and to involve patients and the public in decision making;
  • the Health and Social Care Act 2012 says that CCGs:
    • should commission services that promote the involvement of patients
    • should involve and consult with the public in commissioning processes and decisions – this includes in planning services and when making changes that may have an impact on patients.
    • should publish an annual report that includes an explanation of how they have fulfilled the duties outlined above.

As public sector organisations, we also comply with legal duties about how we take account of the needs of diverse and vulnerable groups – this includes the Equality Act 2010 and the Human Rights Act 1998. We ensure that our plans consider the needs of people from diverse and vulnerable groups, and adapt our approach to ensure these needs are met.

We also comply with regulations that provide for consultation with local authorities – the Local Authority (Public Health, Health and Wellbeing Boards and Health Scrutiny) Regulations 2013, made under section 244(2)(c) of the NHS Act 2006.

We are required, under these regulations, to consult a local authority because a proposal under consideration would involve a substantial change to NHS services.

The Accessible Information Standard sets out responsibilities for how health and social care organisations must identify, record, flag, share and meet the information and communication support needs of patients, service users, and carers with a disability, impairment or sensory loss. Making information accessible is one of our key principles, and we work with local voluntary and community sector partners to help us achieve this in our communications and engagement activity. We support our member practices with information, guidance and resources to help ensure all patients have their communication needs met.

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