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‘Baubles to that!’ a mental health campaign launches this winter


22 Dec 2021

The health and care partnership for Bradford District and Craven launches a mental health campaign, focussing on anxiety, depression, financial strain, loneliness sleep problems, and feeling irritable in lead up to Christmas and New Year.

The campaign can be accessed through the Healthy Minds website (opens in a new window), which is run by the local NHS, Mind in Bradford, and Bradford Council under the Act as One health and care partnership for Bradford District and Craven. There’s information on local support services as well as what services can be accessed nationally.

Councillor Sarah Ferriby, Leader for Healthy People and Places for Bradford Council, said: “We know how tough the winter period can be for people, this could be from feeling lonely as you maybe away from friends and family to worrying about your finances leading up to Christmas and New Year, or having to choose between food or heating your home. We all have our personal challenges which can have a serious impact on our mental health. Having the winter campaign – ‘Baubles to that!’ – helps us promote information about support services in the district that people can access.

“We wanted to bring humour to the campaign and have done this through the name of the campaign, I would encourage you to visit the website and see what support services you can access.”

Dr Angela Moulson, GP in Bradford and Clinical Director for Mental Wellbeing at NHS Bradford District and Craven Clinical Commissioning Group, said: We know that at any point of the year can be difficult for people. Winter maybe harder because of the additional stress that people are faced with, like buying gifts for Christmas, visiting family and friends, and making sure your home is ready for the winter months ahead of us. It doesn’t help that it gets dark by 4pm which can impact our mental health.

“This winter I’m encouraging people to visit the campaign page on the Healthy Minds website. Please don’t let things get on top of you, your mental health takes a priority and it’s important that you look after it, getting the support you need is essential. A lot of the support services listed on the page are open all year round and I’d encourage you to access them in a time of need. If you’re struggling this winter, please talk to someone whether it’s a family member or friend you trust, if you don’t want to access any support services. Talking to someone can really help the way you’re feeling and thinking.”

Find support this winter by visiting the Healthy Minds website (opens in anew window).

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