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Make a pledge to show kindness, compassion and understanding in your communities at this year’s UNIfy Festival at the University of Bradford


22 Mar 2022

Young advocates for mental health, called Healthy Minds apprentices, and Airedale Hospital and Community Charity will be at this year’s UNIfy Festival at the CommUNIty Open Day on Saturday 26 March from 11am to 3pm at the University of Bradford, Richmond Rd, Bradford BD7 1DP.

The CommUNIty Open Day kicks of the UNIfy Festival, taking place from Saturday 26 March to Thursday 31 March, organised by the University of Bradford. For further information about the festival visit

On the day the apprentices will encourage people to make a pledge to show kindness, compassion and understanding (KCU) in their communities and what this means to local people. It will also be an opportunity for people to find out about the work the apprentices are doing around educating children and young people to look after their mental health and how to access support by visiting the Healthy Minds website (run by the local NHS, Mind in Bradford and Bradford Council under the Act as One health and care partnership for Bradford District and Craven).

Isha, KCU Lead Co-ordinator/Ambassador, said: “We’re looking forward to being part of the UNIfy Festival and at the CommUNIty Open Day on Saturday 26 March.

“The original KCU idea is being driven by a set of young people from Bradford District and Craven, called KCU ambassadors. These ambassadors work with pupils from primary schools across the district to make a conscious effort to be kind and empathetic to their friends, family, peers, and people in their communities. Bringing in the KCU for communities is a step forward which the Healthy minds apprentices want to deliver on and an opportunity to strengthen and develop our relationships with our communities. This will also help us identify where some communities may need mental health support, this could be identifying services which they could access for support and information.”

Michael, Healthy Minds Apprentice Line Manager, said: “The Healthy Minds apprentices are always looking at innovative ways on how they can engage with local communities, so when we were asked to attend the CommUNIty Open Day we jumped at the opportunity. We want to listen to our communities, so we know what matters to them. We don’t want people to only make a KCU pledge but to tell us what it means to them. Gathering all this insight will help us identify key themes as this would be factored in with our KCU communities work going work.

“At our stall we will also have something for children to get involved in, this includes monsters colouring in a sheet which links in to the wider KCU campaign.”

David Sims, Medical Director at Bradford District Care NHS Foundation Trust and Senior Responsible Officer for the Act as One Children and Young People programme, said: “The UNIfy Festival celebrates creativity as it spotlights on ideas and innovation that come from the people, communities and organisations in Bradford. The KCU pledge in communities is part of an exciting movement, where we want people to think differently about how they support their local communities. Making the KCU pledge shows that personal commitment and that is not of monetary value but the kindness each of us holds.

“If you do attend the CommUNIty Open Day, please do come and have a chat with our Healthy Minds apprentices about KCU in communities and the wider work they do around mental health working alongside health and care colleagues, as well as the voluntary and community sector.”

Jodie Hearnshaw, charity manager at Airedale Hospital and Community Charity, said: “We’re excited to be a part of the UNIfy Festival and take our AOK Airedale (Acts of Kindness) campaign to the CommUNIty Open Day.  Our local population is hugely important to us, and we wanted to extend our Acts of Kindness campaign and encourage people to spread kindness and happiness within the community.

“We’ll be holding an interactive café session about the AOK Airedale campaign, and we’ll have a stall where you can find out more about our charity and the campaign. There will also be an opportunity to meet some governors from Airedale NHS Foundation Trust.”



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